I think that in their most basic definitions lies the difference between commercial advertising and propaganda. While both are used to pursued the viewer, they are not both used for exactly the same purpose. The persuasive tools used in advertising and commercials have the intent to sell a product to the consumer. Propaganda on the other hand is not selling a product but is selling a message. Both of these tools want the views to buy into whatever they are promoting, but the essential difference lies in weather or not the thing being promoted is a tangible item for sale, or a way of thinking. I believe that where a gray area comes into play is when advertisers use methods such as emotional appeal in their commercials in order to promote their product. The question then is are they really selling the product or are they selling a way they want you to think about a product or a company. This is where the idea of commercials and propaganda begin to mesh over one another. Above is an example of a commercial using emotional appeal. Is it the product they are selling or a feeling?
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